What is my recommendation for discounts on services? Don't do it. This is a bold statement, but I can not come up with a single reason why you would discount your services. On the flip side, there are many arguments that clients have why you should do that, but they are all bonkers.
This article series describes different types of discounts and their effects on your customers and your business. If you are freelancing or selling things online, this guide is for you. This post gives an introduction to discounts and creates the foundation for the other posts.
Trust is an essential thing in business. It makes negotiations about new projects easier and focuses on rational solutions for your client instead of emotional reasons for or against a business relationship. This is a guide how we create trust.