What is my recommendation for discounts on services? Don't do it. This is a bold statement, but I can not come up with a single reason why you would discount your services. On the flip side, there are many arguments that clients have why you should do that, but they are all bonkers.
Trust is an essential thing in business. It makes negotiations about new projects easier and focuses on rational solutions for your client instead of emotional reasons for or against a business relationship. This is a guide how we create trust.
After several meetings and countless emails about details of an upcoming software project, you have finally crafted an offer. After a while, the client gives you a call and asks if you can build the project for a lower price or provide them with a discount. What do you do?