I'm currently reading Epiphany Z by Thomas Frey again. It's one of my most favorite books about the future, and it is full of wisdom that you can apply today. Everything that can be automated will be.
What is my recommendation for discounts on services? Don't do it. This is a bold statement, but I can not come up with a single reason why you would discount your services. On the flip side, there are many arguments that clients have why you should do that, but they are all bonkers.
This article series describes different types of discounts and their effects on your customers and your business. If you are freelancing or selling things online, this guide is for you. This post gives an introduction to discounts and creates the foundation for the other posts.